About The Platform
Meet us - Beyond the Numbers
Understanding requires more than data — it requires perspective.
Our Story
Logos is an ancient Greek word. It means ability to think, reason, argue, and understand truth through language
We liked that.
Because that is exactly what we are trying to do here — make sense of things. Finance, business, infrastructure, capital markets, geo-politics. Topics that matter enormously to how the world works, but are often written about in a way that feels deliberately difficult to understand.
We started Logos because we kept having conversations — with friends, with family, with people early in their careers — where they would ask us something about how a solar project gets financed, or what an InvIT actually is, or why a company would issue an NCD instead of taking a bank loan. Good questions. Real questions. And we realised the answers existed somewhere, buried in dense reports and textbook language that nobody actually wants to read.
So we decided to write them ourselves. In plain language. With real numbers. Without the jargon. Currently, Logos is home to everything Ajay and Anju write — all in one place, organised by theme, and easier to read than a LinkedIn scroll.
There is an idea we keep coming back to: knowledge shared is knowledge multiplied. When you understand something and pass it on, it does not just transfer — it multiplies. The person you explain it to explains it to someone else. Ideas compound. And that compounding, we think, is one of the most underrated forces in the world.
That is what Logos is for.
Ajay Singh Rathore
CFA | Fund Raising and Investments
Ajay is from Jaipur, and strongly believes that being resourceful matters more than having resources. He is a CA and CFA whose career splits into two halves. The first five years were audit — Indian companies, UK corporates, hedge funds, private equity. The kind of work that gives you an unhealthy obsession with whether numbers actually add up. Turns out, they often do not. Since 2019, he moved into fundraising and deal structuring — raising close to $1.4 billion across debt and equity, working on M&A transactions and strategic partnerships that take months to close and occasionally one bad dinner to nearly fall apart. He has a habit of getting to the bottom of things — not just what, but why. He believes there is something worth learning every single day, and that knowledge shared never comes back the same way it left. It always returns with additions.
Anju Shekhawat
Chartered Accountant| Apraava Energy| Renewable Energy|
Anju is also from Jaipur and did her articleship from Jaipur where she got 3 years of experience in audit. Post her completion of CA, she has spent her career doing the unglamorous but genuinely important work — quarterly risk reviews, variance analysis, board presentations, finance newsletters that land in a top management's inbox and actually have to say something worth reading. She works at a large conglomerate which has investments across solar, wind, thermal, smart metering and transmission business. She has a researcher's instinct and has keen She loves to connect with people with diverse background. When she gets a chance, she is on a travel and prefers stays in backpacks over hotels- again because she loves to meet new people. Anju writes about something, she has already asked every question you might have — and a few you would not have thought of. She writes on Logos because she thinks financial literacy should not depend on who you know or where you studied. Good ideas deserve to be explained well. That is the standard she holds herself to.
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